about aerin.

Over a decade ago, I virtually betrayed my parents by trading my pre-med pipette for a figurative pen. Quite the plot twist for any parent paying tuition…

Imagine my mother's face when my advisor derailed her interrogation into my future career path curtly suggesting 'non-profit work.’

Little did we know, 14 years later, I would be a wordsmith hell-bent on discovering the secret recipe that entices, converts, and keeps them hungry for more.

From microcopy & editorial to content organization & communications, you can trust me to season copy to perfection & ensure the presentation is on point.

Feel like a good fit? ⬇️

Hi!

what

else?

  • Startup culture is my jam.

  • Without formal training, I have an eye for content design. Wireframes & content placement tickle my inner science nerd.

  • I thrive in fast-paced environments. Teamwork makes the dream work (but have the grit to hold down the fort alone).

  • Problem-solving can test your nerves, but that's why finding the answer is so fulfilling.

  • Plan, strategize, track performance, and A/B test or it didn’t happen.

  • And unlike some, I relish feedback.

fun

stuff

  • 👻 I love horror movies, The Conjuring is my lullaby & Halloween is my favorite holiday.

  • 📺 Netflix & chill is more a job than a hobby. Yes, I watch with subtitles 24/7 & point out errors.

  • 🛠️ Building miniatures makes my heart smile so hard.

  • 🤓 Hogwarts Legacy had me in a chokehold! Was Rookwoods’ Second Trial bugged?!

  • 🔮 Oh, & yeah, I’ve got the “rizz” if you need it.

brand steward.